Crafting Digital Products With Focus, Intent, and Impact. Guiding Cross-Functional Teams From Ideation to Launch.
Selected Products
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Launching Openbank U.S. From The Ground Up
From Zero to $2B in Deposits - In Just 10 Weeks
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IKEA'S Extraordinary Center Experiment
From Cardboards to Codes | Transforming a Mall into an Immersive Destination
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ZINIA BNPL
From an unnamed pilot in Germany to one of Santander’s most successful digital products
Side Quest
For a while, I stepped away from Product. Not to leave it behind, but to understand it better, to learn what really happens between the vision and the release. That detour took me deep into the trenches of analysis and systems, from global banks to the heart of Saudi Arabia, where under Vision 2030, I was entrusted to design and lead a Business Analyst Bootcamp for the Qiddiya Investment Company, one of the Kingdom’s largest national giga-projects.
It was more than teaching; it was a moment of clarity turning hard-won lessons into something others could build from.
From Product to Analysis and Back: Earning my BA Stripes
Every Product Has a Story.
So Does Every Product Manager
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